PRIVACY POLICY
LAST UPDATED : 2025-04-22
AT SOVATRIX (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website WWW.SOVATRIX.COM (“Website”) or purchase our social media marketing services and other services. We operate in compliance with applicable data protection laws, including India’s Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
By using our Website or Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Website or Services.
1. Information We Collect
We collect the following categories of information to provide and improve our Services:
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Personal Data:
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Information you provide during order placement or account creation, such as your name, email address, and billing details (e.g., credit card or payment account information).
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Social media account details (e.g., usernames or profile URLs) necessary to deliver Services.
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Technical Data:
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Automatically collected information, including IP address, browser type, device information, operating system, and Website usage data (e.g., pages visited, time spent) via cookies, web beacons, or analytics tools.
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Communication Data:
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Information you provide when contacting us, such as through email, support forms, or customer service inquiries.
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Non-Personal Data:
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Aggregated or anonymized data (e.g., Website traffic statistics) that does not identify you.
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We adhere to the principle of data minimization, collecting only the information necessary to provide our Services or comply with legal obligations.
2. How We Use Your Information
We use your information for the following purposes:
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Service Delivery: To process and fulfill your orders (e.g., delivering likes or followers to your social media account).
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Payment Processing: To facilitate transactions and prevent fraudulent activities.
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Communication: To respond to inquiries, provide order updates, or send transactional notifications (e.g., order confirmations).
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Website Improvement: To analyze Website performance and user behavior to enhance user experience and functionality.
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Legal Compliance: To meet regulatory requirements, such as tax reporting or responding to legal requests.
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Marketing (Optional): To send promotional emails or offers, only with your explicit consent.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
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Contractual Necessity: To fulfill our agreement with you when you purchase Services (e.g., delivering ordered followers).
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Consent: For optional activities, such as marketing communications or non-essential cookies, where you provide explicit consent.
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Legal Obligation: To comply with applicable laws (e.g., DPDP Act, GDPR, tax laws).
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Legitimate Interests: For purposes like fraud prevention, Website analytics, or service improvement, provided these do not override your rights and freedoms.
4. Sharing Your Information
We may share your information with:
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Third-Party Service Providers: Trusted partners who assist in operating our Website and Services, such as payment processors (e.g., Razorpay, PayPal), hosting providers, or analytics tools. These providers are contractually obligated to protect your data and use it solely for the purposes we specify.
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Social Media Platforms: Limited data (e.g., account URLs) may be shared to deliver Services, in accordance with platform policies.
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Legal Authorities: When required by law, such as in response to court orders, subpoenas, or regulatory requests, or to protect our legal rights.
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Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, with continued protection under this policy.
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
5. Data Storage and Security
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Storage: Your personal data is stored on secure servers, either in India or with GDPR-compliant international providers, for the duration necessary to provide Services or meet legal obligations.
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Security Measures: We implement reasonable security practices, including encryption, access controls, and regular security assessments, as required by the DPDP Act and GDPR, to protect your data from unauthorized access, loss, or disclosure.
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Retention: We retain personal data only as long as necessary for the purposes outlined in this policy (e.g., to fulfill orders or comply with tax laws). Transactional data may be retained for up to 7 years to meet legal requirements. Non-essential data is deleted promptly after its purpose is fulfilled.
6. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
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Indian Residents (DPDP Act):
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Right to access, correct, or delete your personal data.
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Right to nominate a representative for data management in case of incapacity.
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Right to withdraw consent for optional data processing.
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EU Residents (GDPR):
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Right to access, rectify, or erase your data.
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Right to restrict or object to processing.
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Right to data portability.
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Right to withdraw consent at any time.
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California Residents (CCPA):
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Right to know what personal data we collect, use, or disclose.
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Right to delete your data.
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Right to opt-out of data sales (not applicable, as we do not sell data).
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Right to non-discrimination for exercising your rights.
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To exercise these rights, contact us . We will respond within the legally required timeframe (e.g., 30 days for GDPR, 45 days for CCPA). Verification of your identity may be required.
7. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance Website functionality, analyze usage, and deliver personalized experiences. Cookies may include:
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Essential Cookies: Necessary for Website operation (e.g., session management).
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Analytics Cookies: To track Website performance and user behavior (e.g., via Google Analytics).
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Marketing Cookies: For targeted advertising, only with your consent.
You can manage cookie preferences through your browser settings or our cookie consent tool (if applicable). Disabling cookies may affect Website functionality.
8. International Data Transfers
As an India-based business serving global clients, we may transfer your data to servers or third-party providers outside India (e.g., payment processors in the U.S.). We ensure such transfers comply with:
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DPDP Act: Data transfers adhere to India’s data protection standards.
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GDPR: Transfers to non-EU countries use Standard Contractual Clauses or other safeguards.
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CCPA: Data handling aligns with California privacy requirements.
9. Third-Party Links and Platforms
Our Website may contain links to third-party websites or social media platforms (e.g., Instagram, TikTok). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies. When you provide social media URLs for our Services, you acknowledge that platform policies govern their data handling.
10. Data Breach Notification
In the unlikely event of a data breach, we will:
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Notify affected users and relevant authorities (e.g., Data Protection Authority of India, EU supervisory authorities) as required by the DPDP Act and GDPR.
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Take prompt action to mitigate harm and secure your data.
11. Children’s Privacy
Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we become aware of such data, we will delete it immediately.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on our Website with a revised “Last Updated” date. We encourage you to review this policy periodically. Significant changes will be communicated via email or Website notice where required.